Customer Satisfaction
Key Initiatives

Customer Satisfaction
Key Initiatives

Growing our customer base

Historically, collections grew primarily from existing members through annual salary increments, bonuses and an increase in earnings through promotions. However, given the tough economic climate accelerated by the Covid-19 pandemic, growth has significantly slowed.

 

Growth in membership and collections during the financial year has largely been achieved through the onboarding of new employers.

 

The NSSF Amendment Act 2022 opens up new opportunities to grow our collections and customer base through voluntary top-ups from existing members and the onboarding of new employers. Previously employers who had five or more employees were mandated to make contributions to NSSF, however, with the new law, this applies to all companies, regardless of their number of employees. This opens tremendous growth opportunities for the Fund from 30,000 employers to 150,000.

 

In addition, voluntarily, anyone in the informal sector can open up an account with NSSF to save for their retirement. The working population in Uganda is approximately 20 million out of an estimated total population of 45 million. 70% of the working population are in the informal sector which means that we have the potential to reach another 14 million and encourage them to save for their retirement.  

Growing our customer base

Historically, collections grew primarily from existing members through annual salary increments, bonuses and an increase in earnings through promotions. However, given the tough economic climate accelerated by the Covid-19 pandemic, growth has significantly slowed.

 

Growth in membership and collections during the financial year has largely been achieved through the onboarding of new employers.

 

The NSSF Amendment Act 2022 opens up new opportunities to grow our collections and customer base through voluntary top-ups from existing members and the onboarding of new employers. Previously employers who had five or more employees were mandated to make contributions to NSSF, however, with the new law, this applies to all companies, regardless of their number of employees. This opens tremendous growth opportunities for the Fund from 30,000 employers to 150,000.

 

In addition, voluntarily, anyone in the informal sector can open up an account with NSSF to save for their retirement. The working population in Uganda is approximately 20 million out of an estimated total population of 45 million. 70% of the working population are in the informal sector which means that we have the potential to reach another 14 million and encourage them to save for their retirement.  

Mobile money payments

The Fund partnered with major mobile telecommunications companies, MTN and Airtel, to enable payment of social security contributions using Mobile Money during March 2022.  

 

The partnership enables NSSF members on the NSSF Voluntary Membership Plan, as well as small and medium-sized entities to conveniently make payments using MTN Mobile Money. NSSF, on the other hand, will be able to receive contributions promptly, thus enhancing its contributions process efficiency.

 

The Mobile Money payment platform can be used by both members under the NSSF Voluntary Contributions Plan as well as established entities that remit less than USh4 million in social security contributions per month.

 

The service guarantees convenience in contributions payments and eases the reconciliation of payments to member accounts. Members receive instant confirmation of received contributions through SMS.

Mobile money payments

The Fund partnered with major mobile telecommunications companies, MTN and Airtel, to enable payment of social security contributions using Mobile Money during March 2022.  

 

The partnership enables NSSF members on the NSSF Voluntary Membership Plan, as well as small and medium-sized entities to conveniently make payments using MTN Mobile Money. NSSF, on the other hand, will be able to receive contributions promptly, thus enhancing its contributions process efficiency.

 

The Mobile Money payment platform can be used by both members under the NSSF Voluntary Contributions Plan as well as established entities that remit less than USh4 million in social security contributions per month.

 

The service guarantees convenience in contributions payments and eases the reconciliation of payments to member accounts. Members receive instant confirmation of received contributions through SMS.

Customer Connect Week

Our Head of Operations, Fred Percy Kisa and the Katikiro of Buganda Charles Peter Mayiga, posing for a photo at the virtual CCW
Every year we conduct the Customer Connect Week (CCW), focusing on giving back to our customers and the general public through various corporate social responsibility activities in partnership with other institutions. This is a week dedicated to our customers in line with our commitment to delivering a great customer experience and limitless opportunities.

During the financial year, the second Virtual and 9th CCW was conducted in October 2021 under the theme – “Rebuilding together”. The theme reinforced our commitment to increasing the understanding among customers and the public about NSSF being a relevant partner in rebuilding lives and showcasing the need and avenues for limitless opportunities in a post-Covid era.

With a budget of UGX200 million committed, we registered a total reach of 2,343,235 people on radio, television, and our digital spaces, encouraging anyone and everyone to seize the opportunity to change the way their life story ends – to retire with dignity. We also registered an average of 18,588,276 total impressions on our online Customer Connect content as an important way for us to reach our customers.

Using our resources responsibly with respect to the impact on customers, our focus was on enabling our customers to build a safer, more equitable and sustainable future.

Customer Connect Week

Our Head of Operations, Fred Percy Kisa and the Katikiro of Buganda Charles Peter Mayiga, posing for a photo at the virtual CCW
Every year we conduct the Customer Connect Week (CCW), focusing on giving back to our customers and the general public through various corporate social responsibility activities in partnership with other institutions. This is a week dedicated to our customers in line with our commitment to delivering a great customer experience and limitless opportunities.

During the financial year, the second Virtual and 9th CCW was conducted in October 2021 under the theme – “Rebuilding together”. The theme reinforced our commitment to increasing the understanding among customers and the public about NSSF being a relevant partner in rebuilding lives and showcasing the need and avenues for limitless opportunities in a post-Covid era.

With a budget of UGX200 million committed, we registered a total reach of 2,343,235 people on radio, television, and our digital spaces, encouraging anyone and everyone to seize the opportunity to change the way their life story ends – to retire with dignity. We also registered an average of 18,588,276 total impressions on our online Customer Connect content as an important way for us to reach our customers.

Using our resources responsibly with respect to the impact on customers, our focus was on enabling our customers to build a safer, more equitable and sustainable future.

Lighting Bulb Edutainment

Meet Brenda the Co-founder of Lighting Bulb Edutainment, an online business that helps to build a reading culture among children by selling books to parents. Brenda and her sister started their online business in 2020 during the Covid-19 lockdown.  

Play Video
Play Video

Fairway Hotel

Jaffer Azhar, Chief Executive Officer of Fairway Hotel explains how they repurposed their staff and gave them an income throughout the Covid-19 lockdown and restrictions. The hotel is also teaching its staff to learn vertical farming and purchasing their fresh produce. This has helped their staff to earn additional income.  

Dr. Ian Clarke

The name Dr. Ian Clarke is synonymous with leadership, entrepreneurship, and philanthropy. His story is one of hard work, resilience, and innovation. He explains how he is doing modern farming in Uganda, an inspiration to many. 

Play Video

Lighting Bulb Edutainment

Meet Brenda the Co-founder of Lighting Bulb Edutainment, an online business that helps to build a reading culture among children by selling books to parents. Brenda and her sister started their online business in 2020 during the Covid-19 lockdown.  

Play Video
Play Video

Fairway Hotel

Jaffer Azhar, Chief Executive Officer of Fairway Hotel explains how they repurposed their staff and gave them an income throughout the Covid-19 lockdown and restrictions. The hotel is also teaching its staff to learn vertical farming and purchasing their fresh produce. This has helped their staff to earn additional income.  

Dr. Ian Clarke

The name Dr. Ian Clarke is synonymous with leadership, entrepreneurship, and philanthropy. His story is one of hard work, resilience, and innovation. He explains how he is doing modern farming in Uganda, an inspiration to many. 

Play Video

Achievements against performance measures

The key insights we use to continuously improve our services and remain customer-centric are based on the following performance metrics:

Description FY21 Outcomes FY22 Outcomes FY22 Target FY25 Target
Customer Satisfaction Index (CSI)
86%
82%
85%
95%
Mystery Shopper rating
86%
82%
85%
95%
Net Promoter Score (NPS)
76
74
65
85
Customer complaints and resolution
7380 resolved in 15 working days
15,390 resolved in 5 working days
15,502 to 4 working days
1 day
Service quality score
86%
95%
90%
95%
Service Level
86%
84%
80%
80%
Benefits Turn Around Time (TAT)
8.4
12 .3 days
7
1

Achievements against performance measures

The key insights we use to continuously improve our services and remain customer-centric are based on the following performance metrics:

Description FY21 Outcomes FY22 Outcomes FY22 Target FY25 Target
Customer Satisfaction Index (CSI)
86%
82%
85%
95%
Mystery Shopper rating
86%
82%
85%
95%
Net Promoter Score (NPS)
76
74
65
85
Customer complaints and resolution
7380 resolved in 15 working days
15,390 resolved in 5 working days
15,502 to 4 working days
1 day
Service quality score
86%
95%
90%
95%
Service Level
86%
84%
80%
80%
Benefits Turn Around Time (TAT)
8.4
12 .3 days
7
1

Midterm Access Empathy Drive

The Fund also conducted an Empathy Drive to reiterate the midterm access (MTA) experience message among staff. Through a survey, the Empathy IQ came out at a score of 86% compared to 66% in the previous financial year. Being empathetic means having the ability to understand the needs of others while being aware of their feelings and thoughts.

This year, the MidTerm Access (MTA) benefit introduced the Fund to new horizons and a well-defined meaning of what service above self means.

As a Fund, we were stretched to the limit but with tenacity and grit, we rose to the occasion and delivered on our promise to the customer against all odds.

Click on the link to see what our staff members had to say about the MidTerm Access experience as they reflected on how empathetic we were and what we could have done better.
Play Video
Play Video
Play Video

Midterm Access Empathy Drive

The Fund also conducted an Empathy Drive to reiterate the midterm access (MTA) experience message among staff. Through a survey, the Empathy IQ came out at a score of 86% compared to 66% in the previous financial year. Being empathetic means having the ability to understand the needs of others while being aware of their feelings and thoughts.

This year, the MidTerm Access (MTA) benefit introduced the Fund to new horizons and a well-defined meaning of what service above self means.

As a Fund, we were stretched to the limit but with tenacity and grit, we rose to the occasion and delivered on our promise to the customer against all odds.

Click on the link to see what our staff members had to say about the MidTerm Access experience as they reflected on how empathetic we were and what we could have done better.
Play Video
Play Video
Play Video

Critical success factors for customer satisfaction

  • Leverage opportunities as a result of the new law to develop new products and services for our customers to meet individual needs for both long- and short-term savings, for example, a unit trust
  • Changing the business model from a relationship management model currently servicing 30,000 employers to an agile model which will be scalable to service 150,000 employers and potentially 14 million individuals in the informal sector
  • Optimise digitisation and innovation to improve customer service
  • Continue to achieve outstanding customer service results
  • Streamline structures to enable internal resources to initiate solutions to challenges swiftly to better serve our customer base

Critical success factors for customer satisfaction

  • Leverage opportunities as a result of the new law to develop new products and services for our customers to meet individual needs for both long- and short-term savings, for example, a unit trust
  • Changing the business model from a relationship management model currently servicing 30,000 employers to an agile model which will be scalable to service 150,000 employers and potentially 14 million individuals in the informal sector
  • Optimise digitisation and innovation to improve customer service
  • Continue to achieve outstanding customer service results
  • Streamline structures to enable internal resources to initiate solutions to challenges swiftly to better serve our customer base